ABOUT THE CLIENT:
The New Zealand Esports Federation (NZSEF) has appointed a new CEO in 2021, Jonathan 'Arkadian' Jansen.
With the new appointment and strategic drivers in place - to name a few - the NZESF wants to emphasise grassroots development and create clear pathways to a professional esports career.
TASK:
Tasked with creating their brand guidelines for the new direction they are heading in, bringing esports to the forefront in New Zealand.
JUST A THOUGHT:
I am currently serving as a Member of the Women's Sub-committee, for NZESF, in 2021 as I have always been very passionate about gaming and the industry.
Personally, working on this was not only fun but what felt like a glimpse into what's to come. I can see the influence that this will have on the New Zealand esports industry - and that is extremely exciting.
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